Attention Snow Bunnies & Winter Wonderland enthusiasts, grab hold of your fashionably furry accessories and cheeky attire and hop on over to our annual Snow Bunny Photoshoot!

This March, we’re going to be offering the cheekiest photoshoot experience with all the signature fixings ~ expert makeup, styling & photographydesigner outfits & accessories, spiked hot cocoa for warmth and the most fitting Winter Wonderland platform – $295 / per bunny. 

More details to come… 

Sweet Fact ~ our fab video team will be present filming the entire escapade! Be sure to checkout our past videos here.

Bella Boudoir, one of our favourite photographers located in British Columbia, pulled off a Snow shoot last March and did a fantastic job! 

Contact us via email for reservations, special requests & all other inquiries.  

The eFashionista Team

Why we ♥ Pinterest!

For those Fashionista’s who aren’t already pinning away, we’re about to reveal our sweetest, best kept secret yet…Pinterest! It’s the new, ultra fashionable way of sharing, posting and creating online theme boards of your favourite pictures across the net. Not only is it our latest addiction (after cake pops of course), but it has helped us seek inspiration in creating vision boards for our various themed eventsphotoshoots & promo videos.

It’s sleek interface makes browsing fun, not to mention, you can create as many online theme boards as your little heart desires. The platform is ideal for brides-to-be, interior decorators, designers or girls seeking all things pretty! 

Here is an example of an inspiration board we created using beautiful images we found via Pinterest for last summers lingerie photoshoot, and here is a vieweing of the real thing!

Follow us on Pinterest ~

Happy Pinning! xxo

The eFashionista Team

The Bridal Boudoir Affair is no ordinary affair! Every year over 800 brides-to-be, attend this glamourous event with their friends and loved ones to be wooed by fabulous vendors, trendy decor, tasty sweets & treats, get to witness some of the latest wedding trends on the cat walk, and get to meet wonderful industry invited just for the show.

This year the event will be held at the Hyatt Regency on Sunday, March 11th from 10am until 5:30pm. We’ll be showcasing some of our frilly lingerie well as a few Signature fascinators so make sure to strut on by our booth, say hi and try on a fascinator or two!

In the meantime, checkout the following short but sweet video we created just for the show:

The Bridal Boudoir

You can reserve your tickets here. Be sure to checkout our fanpage for exclusive photos from our Boudoir shoot last month.

On behalf of eFashionista, we look forward to seeing you there! Kisses xxo

The eFashionista Team

Hi eFashionistas! Your friendly neighborhood Bra Snob is back, although this will be a brief note. I’m currently packing all my best clothes (and lingerie of course) and heading off to New York City for a few days to attend Curve NYC. If you’re not familiar with the inner workings of the lingerie market, Curve is one of the major trade shows. Hundreds of brands show up to preview their collections for the next season and to talk with buyers and press.

I’ll also be spending a day at The Lingerie Journal’s Independent Designer Showcase to check out the latest independent and luxury brands that we all need to add to our collections. I’ll be back afterwards with lots of pictures and behinds the scenes tales, but until then here are some essentials that any Bra Snob needs to pack in her suitcase.

A Soak Wash Travel Pack:

I buy one of these every few months and parcel them out among trips. Soak makes washing your good lingerie on the road a breeze with their single wash packets. Soak smells great, will get your lingerie squeaky clean and doesn’t even require any rinsing. Just grab your favorite knickers, your hotel room sink, and a Soak packet and you’re all set.

A reasonable assortment of lingerie: 

I always have a much harder time making decisions about what lingerie to take on a trip than what clothes to bring. For this trip, I opted for bras and panties that would disappear under my carefully planned work outfits and that would remain comfortable and supportive all day. I took one nude convertible bra, one t-shirt bra, and one plunge bra. I also made sure that I had the correct color bras for any sheer blouses or bodysuits that I took.

Don’t forget the basics:

Dying to show off that cute minidress or pencil skirt? Make sure you pack your shapewear to give you a smooth line underneath it. Are you planning on being a guest in someone’s house? Make sure to pack pajamas or nightgowns that you won’t be ashamed of someone else seeing.

If you’d like to follow the show live, just watch my Twitter account @fullfigurechest, or check out my blog at!

Holly Jackson – eFashionista’s Bra Snob 

Happy Saturday Fashionistas / Splurgelistas!

It’s the weekend and we bet some of you are already out and about at the spa, nail bar, shopping or the more courageous are at home baking something special for their lover, loved ones or pretty selves! If you are, we sure hope this post inspires you!

When it comes to detail, glitter and tasty sweets – Connie Cupcake raises the bar. Tania Semper (Founder of eFashionista) had the opportunity of meeting with Connie personally at the Wedluxe show last month, and she had nothing but sweet things to say about her - no pun intended. She can bake just about anything but you’ll notice that she leans more towards romantic, vintage pinks, pearls, antique golds and deep glittering silvers. Feel free to checkout her online gallery to see her signature creations.

You can see a snippet of Tania’s experience at the Connie cupcake station at the Wedluxe show below ~

We’ll post more on Connie in the very near future, stay tuned!

The eFashionista Team

Happy V-Day Valentines!

Today is a simple excuse to tell everyone you ♥ them, and the best gifts are those you bake at home! Amber Spiegel, cookie designer based out of NYC, created the most alluring V-Day treats yet, and although it’s a little late to expedite a shipment in time for this evening, keep her in mind for future occasions! Amber sells her creations directly via Etsy, and can create just about anything your little “♥ ” desires – no pun intended. :)

The eFashionista Team

Our Chocolove event was a chocolate hit! Last Wednesday, February 8th, fashionistas + chocolate enthusiasts lined up at Santos (a supperclub in the heart of Old Montreal) to experience chocolate in all our forms! We had 4 stations on display;

V-Day Cake Pop Welcome Station: by La Popshop ♥

1. Wine & Chocolate Appetizers with pairing specialist / sommelier Rachel Kerswell

On the menu: Frayed chicken on homemade corn chip with “mole” sauce and fresh pineapple paired with a white De Morgenzon chardonnay sponsored by Charles Delisle from Avant-Garde / Homemade crisp with melted 55% dark chocolate, sea salt and pimenton pepper paired with a Zinfandel / Maple marinated lamb lollipop with dark chocolate sauce paired with Sherry & Vanilla vodka infused strawberry, dipped in milk and white chocolate paired with Mumm Napa Rose 

2. Chocolate-Infused Cocktails with Mixologist Jonathan Homier and pairing with Les Chocolats de la Maison du Cakao

3. Chocolate Etiquette with our Chocolate Expert Yves du Chocolaterie Bonneau

It was D-E-L-I-S-H! Our guests we’re all chocolated-out by 9pm!

A special thank you to all our guests and sponsors including Grey Goose, Nespresso, Santos, the St-Martin hotel, Charles Delisle as well as Elisabeth & Eric for all the amazing pictures taken that evening!

Feel free to checkout our facebook fanpage to see additional pictures of our event.

Stay tuned for our next fashionista themed-event! ♥

The eFashionista Team

Melissa Morin won our Signature photoshoot experience last December with over 20 votes! view contest page .

She received the ultimate shoot with fashion photographer Anthony Turano, ultra hair & makeup pampering by Ally Zwonok & Maggie Semaan. The shoot was hosted at the glamourous Loft Hotel in Montreal, the room was spacious, plenty of natural light seeping through the windows, high-ceilings, bare white walls and gorgeous furniture – the perfect photoshoot platform!

Melissa chose her outfit from a selection of designer outfits, not to mention a colourful selection of high-heels, knee-high stockings from Delano boutique and let’s not forget about the eFashionista fascinators designed by Nicole & Co.

Checkout her Signature Video ~

SWEET FACT – For those Fashionistas who aren’t already aware, our Signature photoshoots are offered in groups or privately. We’ll be posting our packages via our online shop soon enough but feel free to contact us with any questions you may have: / 514.992.5410

The eFashionista Team

Chocolove – need we say more? As the name demonstrates, we’ll be hosting a night of chocolate odyssey! Fashionista’s, dress to sweetness, and come and discover chocolate a la eFashionista!

eFashionista Price – $40! 

On Wednesday, February 8th, you’ll get discover chocolate in 3 forms!

Menu / Chocolate Stations;

V-Day Cake Pops by La Popshop upon arrival..

1. Wine & Chocolate Appetizers with pairing specialist / sommelier Rachel Kerswell

2. Chocolate-Infused Cocktails with Mixologist Jonathan Homier and pairing with Les Chocolats de la Maison du Cakao


3. Chocolate Etiquette with our Chocolate Expert Yves du Chocolaterie Bonneau

* Fashionable lateness is not recommended this time around – those who arrive on time will be entered in our draw – twice! Each atelier is 45min so make sure to arrive on time!

GIVEAWAYS - A Valentine dinner for two at Santos on Feb.14th, a Nespresso Essenza machine worth $259, a one night stay in the Grand Luxe room at the St-Martin hotel & a $100 gift certificate at Boutique Tozzi!

Reserve your tickets below. 

Feel free to contact us directly: 514.992.5410 /

The eFashionista Team

Meet Holly Jackson – eFashionista’s Bra Snob!

Holly’s the owner of the lingerie copywriting company The Full Figured Chest and columnist for several major sites and trade journals such as The Lingerie Addict,  McPeteSez, and the Lingerie Journal. She’ll be providing us with fabulous lingerie finds, as well as tips & tricks in caring and wearing hand-made lingerie.

Get the low-down on Holly ~

~What do you love most about lingerie?

I love that lingerie is something that any woman can put on to feel great. Even if no one sees it, you know how great you look. It’s an incredibly inclusive industry these days. There’s lots of talk about how certain body types are represented more than others, and I think that used to be true. Luckily, the rise of great made to measure designers means that women of any shape, size, or body type can buy wonderful luxury lingerie.

~What would our eFashionista members be surprised to know about you?

While I work with technology every day as a lingerie copywriter and columnist, I purposefully don’t own a television or a microwave. My favorite radio station is the 24 hour Paris jazz station. I’m addicted to great mystery novels, and I think my ideal man is Lord Peter Wimsey.

~How do you unleash your inner princess?

I’m striving to take more time to relax each day, and to buy fewer items that are higher quality instead of filling my house up with stuff. I work out on a regular basis, but I’m more likely to do a ballet conditioning to relaxing music than go run for an hour at the gym.

Her favorite independent brands are La Lilouche, Toad Lille, Priscilla Jade, Naked Princess and Amuse-Bouche, you’ll find out why in her next post!

The eFashionista Team